Our History
Pacific Consulting Group was created in 1980 by Stanford trained marketing experts who sought to help managers be more effective and relevant to customers. 30 years later, our founders and directors continue to bring unparalleled analytic rigor to market research, as well as drive to innovative and strategic solutions that improve bottom line results. Our legacy in getting to the heart of what customers value remains to this day.
Headquartered in Palo Alto, California, all of our projects are led by one of the firm's principals or directors, ensuring the highest level of professional expertise and responsiveness without the high overhead costs of a large consultancy. We are deeply vested in helping organizations meet their most complex challenges, especially in uncertain and conservative budget cycles.
Our team's specialties include:
- qualitative research: focus groups, ethnographic, usability
- survey design and research planning
- statistics and analytics
- customer experience design
- service process streamlining
- new service innovation
- operations mapping for improvement identification
- decision modeling
- communications effectiveness
There are countless research companies. And there are many generalist consulting firms. We're one of the few expert firms to offer the integrated services that help you go from customer insight to action. Through our proven capabilities of Customer Research, Service Innovation, and Strategic Modeling, our consultants help you identify improvements, design them for maximum impact, and then help you put these ideas into motion.
Click here to read about PCG professionals.
Need to upgrade operational efficiency and customer loyalty?
PCG can help you identify and implement the most effective program improvements.
Contact us today for a free consultation.