Management
Pacific Consulting Group has a team of 20 professionals with high quality credentials and deep hands-on experience driving improvements for customers. The majority of our staff members have master's degrees or higher from nationally-ranked institutions. We are known for our leading edge techniques honed from years in Silicon Valley, but we are mostly practitioners driven by our interest in seeing positive results for customers.
Tom Cooper
PresidentTom co-founded PCG in 1980 and continues to provide overall strategic guidance to the firm. He directs many of PCG's largest client projects and was one of the principal architects of the Net Impression® analysis method. Tom has over 30 years of experience in helping organizations design and implement strategies to increase organizational performance, sales, and profits. He holds a BA in economics from Princeton University and an MBA from Stanford Business School, where he has taught courses in Services Marketing. Click here to contact Tom.
Peter Webb
Vice President
A co-founder of PCG, Pete has over 30 years of business, consulting, and teaching experience, with primary emphasis in service design and improvement, survey research, quantitative methods, and marketing communications. A co-developer of Net Impression®, Pete remains actively involved in all aspects of this
one-of-a-kind measurement and improvement approach. He holds a BA in mathematics and economics from Yale University, an MBA from the University of Chicago, and a PhD in marketing from the Stanford University Graduate School of Business. Click here to contact Pete.
Ellen McNeil
Director, Customer ResearchEllen is Customer Research Director, bringing the latest in research methodologies and technologies to provide reliable and useful customer insights to client decision making. As a consultant at PCG in the 1980s, she assisted in the development of Net Impression®. Ellen has a BA from Lewis and Clark College and an MBA from Kellogg Graduate School of Management at Northwestern University, where she specialized in marketing and in public/non-profit management. Click here to contact Ellen.
Peter Morris
Director, Strategic Decision ModelingDr. Peter Morris heads PCG's Strategic Decision Modeling practice, bringing over 30 years of experience creating quantitative models that result in more impactful decisions. Prior to joining PCG, Pete was co-founder and President of VMN Group where he worked for PCG on modeling projects for the IRS. Pete also worked for Xerox Corporation's Palo Alto Research Center where he developed applied quantitative modeling tools to forecast customer response to new products, and he was the founding director of the DOD Modeling and Analysis Office of Systems Analysis. Pete teaches part-time for the Department of Management Science and Engineering at Stanford University. Click here to contact Pete.
Yvonne Nomizu
Director, Service InnovationDirector, Commercial Business Development
Yvonne directs PCG's Service Innovation practice, leading initiatives to improve the customer experience, develop new services, and improve impact on customers and the business. She draws on over 25 years of experience as a marketing executive responsible for communications and products/services and for influencing customer behavior, streamlining processes, and leveraging technology for operational results. Most recently, Yvonne led Sakari Consulting–a customer experience design firm–and was Vice President/Business Manager for a Goldman Sachs Private Wealth office where she helped drive service and sales excellence. Yvonne earned an A.B. from Harvard University and an M.B.A. from the Stanford Graduate School of Business. Click here to contact Yvonne.
Melanie Barton
Director, Federal Business DevelopmentLocated in Arlington, Virginia, near our federal clients, Melanie is Director of Federal Business Development for PCG. She has more than 20 years of experience working in the federal government marketplace, including 14 years in business development. She has expertise in student financial aid and education financing and has also developed and sold related services to the higher education market. She holds a BA from Simmons College and an MA in Education from the Harvard Graduate School of Education. She has also taught marketing as an adjunct faculty member at National-Louis University in a bachelor degree program for adult learners. Click here to contact Melanie.
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