Using Customer Experience Maps to Increase Customer Success

Customer experience maps are highly valuable tools for any organization looking to improve customer satisfaction and success. Why use customer experience maps? Customer experience maps help organizations to discover how customers engage with their organization, how they behave and feel at each stage of that engagement and which touch points most influence customer satisfaction. Customer experience maps reveal where the customer experience is positive and where improvements need to be made.  Above and beyond knowing how customers feel, [...]

October 22, 2017|