Think Finance

Business Challenge

Think Finance, now part of Elevate, was a consumer lending company that wanted to increase customer acquisition, retention, and profitability by streamlining the process which the company used to verify customers applying for loans.


PCG developed an analytical framework to evaluate the trade-off between credit, risk, and identity checks. Together with Think Finance, we created a draft for a fast and easy future state customer experience. We worked collaboratively with the client team to understand customer and business needs, and to take a clean slate look at a new verification process.


Think Finance used PCG’s assessment to review verification steps and ways to accelerate the transaction, including new algorithms and external database sources to accelerate the speed of verification without taking on additional risk.