How Independent Schools Can Leverage Parent Survey Data for a Competitive Advantage

Independent schools in America today share a common desire to strengthen their admissions pipeline and recruit a more diverse student body so as to enrich the educational and social learning of each student.  The key to achieving these goals is a deep understanding of two things: The parents of potential future students; who they are and what matters to them most when choosing between schools and, The competitive advantage their school has in the market place in the [...]

February 2, 2018|